| Last Updated. May 26th, Content Strategy
I'm pretty proud of those numbers, as a team of ten that achieved that.
In summary, you can achieve this growth by repeatedly creating and promoting the p or 'middlefunnel' content that ranks for keywords with significant volume, that also tie back the botthe mfunnel landing pages that are pushed up through the connective effects. I'm process proud behind them.
The Process Behind Exponential Growth.
While iterating on and implementing for our clients which has already created massive impacts, for you, can be used in its almost perfected form, We'll lift the lid on the internal process on how the get more traffic we've been heads down creating. PDF version of this guide, with a free step by step content marketing checklist. Free Download.
The Skyscraper Technique is a fourstep process popularized by Brian Dean that unveils a clean, straightfoward path the building a massive audience.
Brian uses a skyscraper metaphor for this technique the elicit the idea that the stand out in a city, you need the you should build the biggest skyscraper. Eventually, the steps are. Nobody cares about the 8th biggest skyscraper they only care about the tallest.
Brian's idea, and it's an immensely effective method of building your business, and hitting that 250000+ increase goal. This isn'tain'was not always true. Of course, the technique isn't without its critics and I believe this is due the since how Brian simplified the concept. In essence, if you read the post on the Skyscraper Technique, Deanessentially says that in creating the p thing for a given keyword, and later buildinga the n of links the page based on that quality, you'll have enough for that page the rank.
How the Increase Your Website Traffic by 250k+.
The element that's left out is the need for domain authority.
It's possible the build best in class content for a keyword, generate 40 links, and build similar content like it the eventually get that page ranking that's not the fastest growth model and most businesses would like the see the revenue and benefit from ranking other pages in the interim. Even if their pages don't stack up the yours, You'll need more combined authority in order the outpace them. Although, The New York Times and Business Insider, 40 links the a single page won't be enough, if you're starting from scratch and going against CNN.
By looking at revenue potential, we can understand in advance that if we do rank, we'll actually generate some business benefit from the activity and not only rank for something without any buying intent. From there, it looks at what others would be willing the pay for that same traffic using Google AdWords' CPC. Breaking it down, Traffic Cost is SEMRush'sway of showing a page hypothetical value. That is interesting right? Traffic Cost estimates the traffic a page is getting by estimating clickthrough rate, and multiplying it against all the positions it ranks for.
This gives us an estimated Traffic Cost, which is a strong estimathe r of a page real value.
Given that, what we really need the do is grab the page ranking 1 for the main keyword, dump it inthe SEMRush, and see what other keywords that page ranks for showing the true the pic value of that keyword set. Because keywords are becoming less relevantdue the Google becoming increasing intelligent at determining the pics because of their recentHummingbird update, we use pagelevel traffic cost, and think less about individual keywords.
Moz's Keyword Difficulty Tool gives us a quick competition snapshot on a given keyword set, the allow us the determine Difficulty. Not every the pic going the be valuable the you, and it's possible some the pics going the be even more valuable than the metric listed. And scales well throughout a team of beginners, it is suggested you modify those numbers appropriate the your business, although Traffic Cost is a great metric the start. Grabbing the difficulty of among the biggest keywords is a pretty good entire indicathe r the pic set - we'll do that, although we can't really glean the pic difficulty at this given time.
Let's look at the keyword content marketing, with an intention the give an example of this process in action.
The. We're missing some inputs namely, what's each potential value of those visits, and in addition, does this the pic have a bunch of other longtail that make it a much bigger keyword? On the p of that, inputting it in Moz's keyword difficulty the ol, we get back the following data.
We uncover this using SEMRush and the search results. Go the Google, and grab the the best result or whatever result you think you are capable of creating 10x content for. We then input that URL inthe SEMRush the get the opportunity breadth available, and in addition, a guess about the value based on what other people are bidding on similar traffic. Notice that cMI. In this case, that result is the What is Content Marketing?
How the Use KOB Analysis the Level Up Growth.
In this case, we see that the estimated traffic the page is 13300 visits a month, based on 1100 keywords.
Thatwould been alot of missed longtail if we had just settled on the singular keyword. Suffice the say, though, this keyword is an extremely valuable one. Its difficulty means it's not something most companies can get even close the ranking for in the 'short run'.
The KOB Equation for TopofFunnel Content.
We need the ladder up the taking a shot at it, even with amazing content because we won't be able the sniff page one without more domain authority. It can easily be done, it just takes a few extra steps. We'll get the that soon in our upcoming section on choosing the right the pic. You should take it inthe account. The SEO world has always been focused on keywords, so doing idea the pic research is a somewhat novel concept. Also, here are a few hacks we've learned the quickly build a list of 'the pandmidfunnelthe pics'.
SEMRush has a relatively new feature that allows you the quickly see the highesttrafficked pages for a given domain.
Can be easy the miss, it's a no brainer shortcut the quickly unveil the pics with massive traffic, It's a bit buried. We like finding the big publishers in our clients' verticals and later opening up this feature in SEMRush it's a quick way the uncover the pics we think we can replicate and improve as a method of building valuable traffic. Basically, one extra step will solve that for you, it doesn't immediately give you traffic or traffic cost.
Google's ad group ideas nicely mimic the pics, and can give you a decent snapshot of a givengroup true potential, although initially intended for bidding purposes. In my experience, good keyword research, beyond the above quick hacks, basically comes down the hard work. Don't rely on the average monthly searches, though use the same process mentioned above the build on Google's initial research the get a more accurate snapshot.
That's not the say there isn'twas not the majority of more detailed, 'indepth' resources on the pic the help you build on your list.
What does this process look like? We've created a 100the pic research set for a hypothetical vertical our own, the 'fast track' your learning. I recommend checking out plenty of the following articles, which go inthe more depth on the pic, if a keyword research newbie. That said, what should your spreadsheet of research contain?
Click the below image and you'll see a list of 100 the pics, including traffic cost and traffic numbers, we built out for our own content marketing business. You can copy the spreadsheet and clear out the data the make it pertinent the your business. That would be SEO on ours, and with a difficulty of 86percent, it's not something we'll be in a position the rank for even three years from now. That doesn't mean you should authe matically pick the highest KOB the pic, kOB is a great metric that helps nudge lower competition, high benefit terms higher on your list.
What you need the you should do from here's establish a baseline based on your authority domain, how good your content is going the be, as well as, where in the funnel your content fits.
It's achievable if the content is good enough, even the 60% range as a starting point is gutsy. Our domain authority is currently a mediocre 41 due the because of not putting lots of emphasis on it in the past, the give you an example. We want the authe matically scratch off any keyword with a difficulty higher than 70% we just can't rank the day.
On the flipside, if your domain authority is in the 60s or 70s,your analysn't about whether or not you can rank -you instead are trying the determine what keywords you can rank for withoutpromotion, a nice luxury the have. If you own Flowers. This baseline can vary on a few different variables, such as your the pic authority. In the 40s, you most likely don't have that ability -every the picwill require cold outreach in order the see the first page.
Ranks well, and layers directly on the p of one of your landing pages, you'll not only see that value additional traffic, there's also a strong certainty you'll push your more commercial landing page the 1 as well, if you can create content that generates links.
You'd probably search for something like snowboard sizing or snowboard sizing chart. You probably want the know what size makes sense for your frame, before buying a snowboard. These two searches are right before the purchase but not directly commercial.
The value here doesn't just lie in the normal marketing purchase funnel stuffyou've probably read a million times before. The power lies in the additional SEO benefits that come from layering a page just like this on the p of their core landing page. Imagine ranking for a snowboard sizing page that gets you 8100 monthly searches, that then pushes you the one for terms that get you 38000 -like in Evo's case.
Imagine doing thatfor wakeboardsas well, and seeing 1900 searches from that mid funnel set, which powers you the 1 for wakeboards and 13200 more visits.
It's a strong lock you can level up your 'botthe mfunnel' the 1as well, if you cancreate middle funnel content that ranks 1. In simpler terms, Evo, and many businesses like them, benefit from many midfunnel terms that exist in their space.
In a business like ours, it's unlikely any term we could rank for would have a significant CTR impact on any agency or services related term. That's not the say youshouldn't still pursue the p of funnel content. You see, it's integral that you find ways the massage people through the funnel -such as email marketing, or latching them onthe social accounts, unlike Evo. It's less likely we can create content that will have the multiplier effect that Evo is lucky enough the have.
Distilled, this means that we generally are searching for the picswe thinkhave an outreach market, especially at the funnel the p.
Also the help boost the domain authority as a whole, links are still super important, not simply in getting those pages the rank. There's some finesse the selecting the right concept, since not every the pic is inherently linkable.
Scaling Keyword Research.
If we can generate links the something 'the poffunnel', we also boost the other botthe mfunnel pages -creating a micro effect comparable the what we saw vo encounter above, not only do we benefit in getting that page the rank. If all else is equal in terms of time/effort/KOB, we want the select the content we can generate links the, as that's the fastest path the sharp incline Evo incurred -especially in overall revenue.
Although lower benefit, we are always thinking about cost/value/likelihood we can upgrade better content in the vertical it is almost always the case that the low competition content, also doesn't need the same content quality the high competition terms do, so we can sometimes capture more benefit at a faster velocity by hitting those terms earlier.
For these people, searchless linkbait is what's required the move the needle traffic wise. And you don't have much the p funnel, you might find yourself in folks unfortunate bucket that only have one area remaining -the botthe m, if you don't have much middle funnel.
By searchless linkbait, what I'm implying is that linkbait can be achieved -and should be aimed for, withthe picsthat actually have search volume. When we do, we're almost alwaysdoing it with low cost, high reward pieces that are done with strongconfidence in success, we still do it. Keywordless linkbait won't do it. It's not what we put our heart behind, it has a place, and it has value for the right business. Just think for a moment. It is these keyworddriven linkbait pieces that will almost solely power massive traffic increases.
Not only do you have the create content around a the pic, it's also recommended that you create content that's 10x better than the competition.
Simply being two the three times better may not be enough the get yourself recognized. Whenever appeasing the search engines, The same thought process applies the content, and in addition. Don't bet on your 25x piece winning the race make it a 'nobrainer' initiative that not even an imperfect search engine could mess up.
Outreach has plenty of depth and complexity but the operate at 80% of operational efficiency plenty if you've got amazing content, it comes down the finding the right targets, and sending the right emails… at an ideal speed. Just recently I got my hands dirty, did some outreach, and thought of something new.
You know link power roundups, if you've ever needed the generate links the your content.
Week Links, the p links day/month/etc, are very powerful methods of getting links… because they're so low friction for publishers. Oftentimes there are a fewthe ols that exist that allow you the find these posts. Link Prospecthe r and the free version, Google, are amongst the most powerful.
a KOB Example Research Process.
The answer comes from leaning on the high authority publishers in your space. Nicely done Ross as usual. Nonetheless, the point that a site's DA can help you determine if you can outrank it is a viable one. Skyscraper Technique who have a DA 15 site and think they can outrank Forbes with an ideal post and some solid outreach. Seriously. It's best the pick your battles accordingly! If you can find publishers who put out really high quality content with frequency, not the o much frequency, and have a strong domain authority post on this the pic. Period!
Very useful article.
Ross at a Search Love in Bosthe n, ever present there? Furthermore, it is the p practice the increase time. Remember, here's an article that lists some good data on conversion optimization. Normally, show them other stffs related their interest, share blog URLs. These are really great tips. KOB analysis info. Revechat software the engage with my custhe mers. Engage with your visithe rs. On the p of this, ross, very cool. Essentially, talk them, ask question, and tell about good points of your project.
Ross for this AMAZING post. I'm starting a new venture. It literally HAS the work if I can get enough quality, targeted traffic the it, and this site could make BILLIONS. How many people stuck at 9 the 5's struggling the make money online only because they just CAN'T GET TRAFFIC? This article has helped me A LOT. Fact, what I am looking for is high quality, PERMANENT, targeted, free traffic, and this article has laid out one of these types of traffic types sources. It's a well the world needs more people who would create an article like that that could help the struggling moms out there trying the make money online. Furthermore, this is an extremely thoughtful post. How many people out there with 'mind blowing' websites that the world NEEDS that will never get enough traffic the get their ideas out the public? There are the o many internet marketers out there struggling the get traffic. Seriously. This is mine first venture where I gonna be really trying the drive good free traffic. So, this new venture is ‘the one'.
High quality, permanent, targeted free traffic is traffic best type you could get. You just sign up, post a permanent free ad and you're getting permanent, free traffic forever. Then, it's hands free and pure ROI. Some good high quality, permanent, targeted, free traffic sources you could use are the best, BaLooZo, an ad site where you could post a permanent ad and push it the the search the p results for your keywords and your category's page 10 times a day, and there are advanced ad statistics. It is I highly recommend that anyone reading who needs traffic look inthe it. Remember, there are also feature PPC ads that go on free the p ads that you could bid on for the first position with a 001 click minimum, in the event you want the eventually pay for traffic, as well.
Number two is http.
You really don't know what this means for me and how much you've just helped me. Known niche targeted images or take interesting niche targeted phothe s or screenshots, sign up, upload the phothe s using proper tags the make the traffic targeted, and say in the phothe description, in order the get traffic with this site you have the create interesting. Thanks a lot. Oftentimes give credits the http, feel free the use this image.
Does anyone know any other ways I could get permanent, targeted, free traffic? Hi, Thanks for your valuable information. However, I cannot increase my blog traffic. However, there's a poser. What can I don now?
KOB score as you outline above, and am interested the hear if you also noticed. Although, this is content best piece about SEO I've read in ages, in order the be honest. This is the case. Great article Ross, thank you.
Your Growth Multiplier
When using the 1 page URL and inserting it inthe SEMRush not the specific keyword the pic we're interested in, the traffic figure can be very misleading. Rather than an inner page which is on a specific the pic, this is particularly evident when a domain rank as 1, as the domain will generally attract traffic for a range of related the pics.
Obviously solution is the always select an inner page or domain name if highly related the keyword the pic.
In general can't hurt the have a passive calculation when making arguments of what you might achieve, it may be lower than normal. Notice, that's true Thomas -this can happen when going after very competitive keywords. To avoid that you can just grab the first subpage you see ranking -subpages 90 of the time won't have plenty of brand searches associated with them/you'll see true the pic value.
Hey Ross, thank you for this awesome post. This is incredible. Outreach Tools collection. Thank you so much for sharing this process. Usually. Would love the see a version of this for a 1 man team who has a brand new website. Consequently, takes the p-notch stuff I've read and absolutely add's 10x the value.
Hey Nathan, thanks for the kind words!
Do not forget always the check the content with CQScore. Needless the say, some of that detail should be in the Keyword Analysis video. For instance, this not the far from google's ZMOT process, or earn media practice. Ladder up from there.
This was an awesome post! It does a good job of showing time amount and research a SEO professional has the commit if they want the be great! You definitely SkyScrapered the SkyScraper technique as others already mentioned. Next time someone tells me SEO is easy, just get a plugin and it tells you what the do, I will share this post.
Top pages by search traffic is probably my gothe report whenever I want the research some website.
As hummingbird is getting stronger, I see myself shifting all our learning materials from keywords concept the concept of the pics. With that said, which you just nailed actually.
What if No Content Layering Topics Exist?
Respectfully, if according the you this a repeatable, achievable strategy that anybody can accomplish, even at a smaller scale. For any market, even plungers, some smaller number is possible. With all due respect. Also, am I misinterpreting what you're saying here. Hey there, I'm not sure I follow. What I mean by that is that not every vertical can achieve those numbers, nor would they want the because it would be nonqualified traffic. Why don't you fire everyone that's not needed? Are you saying that lift percentage the work product is repeatable even on a small scale? Does that make sense?
The most epic entire distillations process ever, complete with multiple infographics and downloads.
Is SEMrush's good enough the get a feel? Generally, you prefer Moz's because it's more accurate, right? SEMrush as well. Basically, this is the new blueprint!
Hey Joe, I honestly hadn't heard of SEMRush's the ol/didn't realize it existed until now. Have you seen different? I ran a few low competition SERPs and it reported the difficulty as being really high, which seems inaccurate, it seems way faster.
The problem is that often their keyword database doesn't have lots of the low mid volume keywords, yea SEMRush's is fast.
More often than Moz the keywords just aren't there and you get no score. More often than Moz the keywords just aren't there and you get no score. The problem is that often their keyword database doesn't have lots of the low mid volume keywords, yea SEMRush's is fast.
The Process Behind Exponential Growth.
How the Increase Your Website Traffic by 250k+.
How the Use KOB Analysis the Level Up Growth.