. One of the great things about marketing with content is the inherent Search Engine promotion value of all that content.
While the following content types vary, they can all increase your website's optimization. Just remember to write naturally and provide a lot of value.
Creating the kind of valuable original blog content that increases website traffic takes loads of time and effort, that you sometimes don't have.
Discussing how to use that information or what these resources missed counts as commentary. One way to get around that is by curating and commenting on other people's content on your blog and social media accounts. Remember, you need both parts to make it work. Even a straightforward roundup of great information from the past week in your business counts as curation.
Everyone comes to you for the most recent most recent information, curation and commentary can increase traffic to your website by reinforcing your position as a thought leader. For proof this content type works, take a glance at this case study from B2B Content Engine. You'll get quite a few referral and organic traffic, with that said, this content type marketing is also very timely.
You can do a lot more with your business blog than simply write.
Other kinds of media types, including videos, audio recordings, photos, and infographics, can increase website traffic just as much as, or even more than written content. In fact, most content that goes viral isn't written it's visual. Although, this infographic from HubSpot illustrates the importance of visual content.
Using loads of media in your content marketing increases social sharing and is one way to provide value, that search engines love. There's a reason that sites like YouTube and Pinterest are so popular. Enter downloadable resources. Did you hear about something like this before, is that the case? When you have a visitor on your website, you seek for to give them something to do while maintaining your high reputation as an expert, business blogs are excellent at increasing website traffic.
Positioning you as a thought leader, downloadable content encourages repeat visits from people who need to know what other resources you have.
Content marketing is a sort of inbound marketing, that works for lead generation by attracting prospects to you via your website, social media, or blog. By the time prospects come to you, they are already qualified to become leads and eventually customers. Although, you're going to get referral traffic from partners and fans who love the resource you created, and social sharing can be very high for super useful resources.
Email is a great way to use your content, and can be very effective for getting new leads and customers. Furthermore in social media marketing, email marketing, display marketing and even relationship marketing, content marketing is vital to success, not only in Search Engine promotion. Giving free stuff is a great tactic to increase our website traffic. Downloadable resources, invitations to webinars, or sales pitches without getting permission and developing a relationship with them first, and that's definitely spam, Therefore if you send prospects your 'e newsletter'. Essentially, you do have to have permission to send them your content.