Content Strategy I Am Sure That The Accurate

| Last Updated. Aug 23rd, Content Strategy

The accurate, truetolife title I should have used is how to increase website traffic by 500000 monthly visitors… as that's what we achieved.

To be even fairer, since these numbers are only organic traffic, they also omit other impacts like social, referral and direct traffic, that we also helped increase.

I'm pretty proud of those numbers, as a team of ten that achieved that. In summary, you can achieve this growth by repeatedly creating and promoting top or 'middlefunnel' content that ranks for keywords with significant volume, that also tie back to bottomfunnel landing pages that are pushed up through the connective effects. I'm proud of the process behind them.

While iterating on and implementing for our clients which has already created massive impacts, for you, can be used in its almost perfected form, We'll lift the lid on the internal process on how to get more traffic we've been heads down creating.

Free Download. PDF version of this guide, with a free 'step by step' content marketing checklist.

The Process Behind Exponential Growth.

The Skyscraper Technique is a four step process popularized by Brian Dean that unveils a clean, straightfoward path to building a massive audience. Nobody cares about the 8th biggest skyscraper they only care about the tallest. Brian uses the metaphor of a skyscraper for this technique to elicit the idea that to stand out in a city, you'd better build the biggest skyscraper. The steps are.

Brian's idea, and it's an immensely effective method of building your business, and hitting that 250000+ increase goal.

This is not always true. In essence, Therefore in case you read the post on the Skyscraper Technique, Deanessentially says that in creating top thing for a given keyword, and after that buildinga ton of links to the page on the basis of that quality, you'll have enough for that page to rank. Technique ain't without its critics and I believe it is due to how Brian simplified the concept.

It's possible to build bestinclass content for a keyword, generate 40 links, and hereupon build similar content like it to eventually get that page ranking #that's not the fastest growth model and most businesses would like to see the revenue and benefit from ranking other pages in the interim. By looking at revenue potential, we can understand in advance that if we do rank, we'll actually generate not only rank for something without any buying intent.

How to Increase Your Website Traffic by 250k+.

Breaking it down, Traffic Cost is SEMRush'sway of showing the hypothetical value of a page.

Traffic Cost estimates the traffic a page is getting by estimating clickthrough rate, and after all multiplying it against all the positions it ranks for. Then again, this gives us an estimated Traffic Cost, that is a strong estimator of the real value of a page. Since keywords are becoming less relevantdue to Google becoming increasing intelligent at determining topics as long as of their recentHummingbird update, we use page level traffic cost, and think less about individual keywords. Normally, from there, it looks at what others my be willing to pay for that same traffic using Google AdWords' CPC.

Given that, what we really need to do is grab the page ranking #1 for the main keyword, dump it into SEMRush, and hereupon see what other keywords that page ranks for showing the true topic value of that keyword set. Moz's Keyword Difficulty Tool gives us a quick snapshot of the competition on a given keyword set, to allow us to determine Difficulty. Grabbing the difficulty of amongst the biggest keywords is a pretty good indicator of the entire topic set - we'll do that, even though we can't really glean topic difficulty at this given time.

Scales well throughout a team of beginners, it's suggested you modify those numbers appropriate to your personal business, even though Traffic Cost is a great metric to begin with.

Inputting it in Moz's keyword difficulty tool, we get back the following data. So, we should look at the keyword content marketing, to give an example of this process in action. Not every topic may be valuable to you, and it's possible could be even more valuable than the metric listed.

Editors note. Moz has shifted away from their difficulty score to a really new tool,Keyword Explorer, as of August 2016. AHREFs and SEMRushalso have their own scores. Most of us are aware that there are a few options for determining SERP difficulty, Really, what tool you use is up to you/personal preference/assessment of accuracy. Let me ask you something. We're missing every of those visits, and on top of that, does this topic have dozens of other long tail that make it a much bigger keyword, this is the case right? Eventually, it has its own difficulty metric that's slightly different from what's laid out here.

We uncover this using SEMRush and the search results.

We hereafter input that URL into SEMRush to get the breadth of the opportunity available, as well as, a guess about the value on the basis of what other people are bidding on similar traffic. CMI. That's interesting right, right? Go to Google, and grab the best result or whatever result you think you are capable of creating 10x content for. Therefore, in this case, that result is the What is Content Marketing?

How to Use KOB Analysis to Level Up Growth.

In this case, we see that the estimated traffic to the page is 13300 visits a month, depending on 1100 keywords. Using their estimated traffic CPC equation, we see that the estimated value of ranking #1 for content marketing and identical keywords in the topic area is load minimum and an, that can inform choosing a higher difficulty post since you know you'll generate an outsized number of links to it.

The Process Behind Exponential Growth.

How to Increase Your Website Traffic by 250k+.

How to Use KOB Analysis to Level Up Growth.

Content Layering.

Your Growth Multiplier.

The KOB Equation for Top of Funnel Content.