Both analytics tools are great in place of itself.
Small marketers use Google Analytics and large enterprises use sitecatalyst. Google doesn't give you more insights of data if you compare with sitecatalyst. Sitecatalyst. Omniture SiteCatalyst costs money and requires more indepth development work. The implementation is always customized and differs according to specific needs, metrics and goals. Consequently, if done properly, the information gathered should be more tailored to your specific metric needs, the upfront work and investment for Omniture SiteCatalyst is greater than Google Analytics. Normally, tracking web actions, theAdobe Marketing Cloud offers various options for data integration across an enterprise's data infrastructure.
Omniture SiteCatalyst has required advantage custom implementation, that provides the option for the creation of custom traffic, event and conversion variables. These are set in advance to give specific information about your visitors rather than looking whatsoever visitors in aggregate. You can see those who clicked through on a campaign versus the ones who purchased a product. Then again, omniture SiteCatalyst allows up to 75 traffic variables, 100 event variables and 75 conversion variables, all of which can capture whatever data you would like. Google Analytics is free and can be easily put to use on your website. Obtaining data can be as easy as implementing the Google Analytics Java Script onto your site. Now regarding the aforementioned fact... While Google Analytics can be box out data, it can also be easily customized using Google Tag Manager. This allows analysts to publish code changes in seconds without a developer help. Analysts can set custom event tags, hover tracking, custom dimensions, video tracking and more, with Google Tag Manager.
Omniture SiteCatalyst allows for distinctive reporting suites of various data sets.
Omniture SiteCatalyst allows them to have their own suite for data, that can get rolled up into one large suite, if your company's website has a couple of subsites. This allows seeing metrics broken down for each sub site. You see, report suites allow you to view the different paths a visitor may take between sub sites. That's where it starts getting very entertaining, right? These reports also allow one creation dashboard that can be applied with different report suites. It is google Analytics also has the ability to set custom dimensions and metricsbut only allows up to 20 custom dimensions and 20 custom metrics with the free version. These variables can be set to expire after different measurements, like Omniture SiteCatalyst. Known custom metrics can be set to expire after a hit or product.
Omniture SiteCatalyst variables differ in that they can be set to expire after a specified time period and can also be stacked on top of each other, so you can see events sequence taking place. Pace as a pioneer on the Digital Analytics team. Nevertheless, during my time as a Senior Digital Analyst, I gained valuable insight into the telecom, hospitality, financial, and retail industries. Have you heard of something like that before? Verizon Wireless, Verizon Residential, Four Seasons Hotels and Resorts, AAA, Wells Fargo, Trulia, USAA, blu, Walmart, and NY Pres. My analytics experience adds critical thinking and rigor to my current role as Strategist of Content Activation, under Social team Media and Content Activation. I graduated Magna Cum Laude from Wake Forest University, double majoring in Economics and Psychology with a minor in Dance, before coming to Pace. Masters in Educational Psychology from Tennessee University.
Another way that Google Analytics allows an user to look at data in sections is withsegmentation.
Whenever applying two segments would find the two intersection, Omniture SiteCatalyst applies segments in a stacking fashion, for instance. In order for a comparison to occur in SiteCatalyst, an user must export the data from different segments and compare outside of SiteCatalyst. That said, another way that Google Analytics allows an user to look at data in sections is withsegmentation. While applying two segments would find the two intersection, Omniture SiteCatalyst applies segments in a stacking fashion, let's say. In order for a comparison to occur in SiteCatalyst, an user must export the data from different segments and compare outside of SiteCatalyst.