I reached a point where I was averaging 1000 in one month.
Some advertisers came and went quickly but many stayed loyal and actually still advertise today though I sold the site a in the past. The niche for the site was so focused that it became the pre eminent site for Australia in it's marketplace and consequently some Australian advertisers simply stuck their banners up as a branding exercise. They knew that the exposure from the site would help to align their business as amid the preeminent retailers or event organisers for the game. Some advertisers stopped caring about click through stats and kept advertising purely for the branding exposure.
In the end I sold my site but if it wasn't for the advertiser revenue my asset would not was valued nearly as highly as the final sale price.
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As per usual I will illustrate my article using real world examples from what I did to make some good income.
Over about five years I managed a hobby site that started off as a very local site focusing on people in my area that played the game Magic. The Gathering. A well-known fact that is. Later I expanded the site to Australia and eventually opened it to the world although it remained mostly Australian with a good chunk of Asians and New Zealanders. I had to limit banners number I could take in the prime positions to avoid dilution.
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At around the time I was getting 500 unique visitors a day I decided to start playing with advertising methods.
This was before Google advent Adsense but there were many banner programs available that paid either on cost per click or per impression basis. An impression is a banner being displayed to an user once, a click is someone clicking the banner and visiting the site being advertised. Instantly I had responses but I had to come up with a pricing structure first.
Adsense because I could better monetise the adspace with my traditional advertisers. That was before Google went to work providing such a variety of banner sizes and display options. Remember it's not the only means and you can earn more if you get busy chasing targeted advertisers, nowadays Google Adsense is a viable income source for many websites so I definitely suggest you look into it as a possible option for generating revenue. Most web servers come with a statistics package. As a result, ask your web host if you don't know. The most common are Awstats and Webalizer which often are preinstalled on many hosting packages. Become familiar with these packages so you can accurately assess the website traffic.
At some point Google Adsense popped up and I was in with other early adopters to try it out.
My results were okay. The money wasn't nearly as good as the established relationships with advertisers I had, however the ads being displayed were a lot more targeted than banner networks I had tested early on. In my experience once you have about 5001000 unique visitors per day to your web site at least before you can start to make real money. This article is targeted at those that have a larger audience, or perhaps are constructing a business plan and would like to know how to go about monetising your website, you can make chimps change from day one from your 50 hits. It is if you get more then 1000 unique visitors a day chances are you already cash in from your website but my points are still relevant.
With about 300000 impressions per month, by this time my site was getting close to 1000 unique visitors per day.
CPM or cost per 1000 impressions. Notice that back then this was by far the most commonly used scale for pricing of web advertising and you could expect to earn anywhere from 1000 CPM. However, while charging by clickthroughs is a far better method, t become mainstream until later.
These networks act as a middle man between business that want to advertise and people like me that have an audience and want to make some money by displaying banners. These programs display banners that often don't match your audience. Anyway, these networks act as a middle man between business that want to advertise and people like me that have an audience and want to make some money by displaying banners. These programs display banners that often don't match your audience.