The screenshot below displays the indepth articles for the query Love.
It contains a title, site name, snippet, an image from the article and its date of publishing. Remember, the articles that get featured we've got of high quality and enables you to explore more about any subject. That is interesting right, this is the case right? You just have to create articles that are of high quality which serves the users well. Google prefers to display evergreen content that remain important for years to come. Furthermore, work towards increasing your authority site because trusted, reputed and authoritative domains are always given a preference.
Indepth articles allow you to target broader queries that have large search volume thereby increasing getting chances noticeable amounts of visits to your web site. You are targeting the long tail queries to drive traffic because they are easier to rank for as opposed to the broader ones. What will happen if you start getting traffic from the fat head keywords as well! Visits will just start to explode. This was a slight twist. Google mostly presented two fresh results and one old result relying on search type query. There is some more info about this stuff on this site. Recently published articles that have a good number of comments were given priority but evergreen articles published years ago with tremendous number of social shares and comments rank easiest.
Please share your comments about this new feature of 'indepth' articles and let me know any additional factors which you might have noticed in the articles displayed under the in depth articles section.
Like Wired, top sites that publish high quality content on a regular basis, New Yorker, The New York Times and The Wall Street Journal are clearly reaping the maximum privileges of 'in depth' articles. Here are most of the features that were found in a lot of the articles shown under in depth articles.
Interestingly, sites continuously ranked under 'in depth' articles displayed positive user comments. Comments were found in the range of '501000' or more. User engagement is the main signal for ranking documents under this feature. The more the comments, the better are ranking chances. You have to allow users to access content on your web site from the Google search results itself. Under first click free, users are able to see the webpage full content in their first click to the site. When they further click to the original link, there areSo there're required to register to the site.
Here, the authorship markup for The Daily Beast writer, Niall Ferguson gets highlighted under 'in depth' articles.
Content by renowned authors can amazingly increase any clickthrough rate site. For example, this is the reason Google prefers authorship use to a great extent. Certainly, google generally returns evergreen resources not only from news sites but from other general sites as well. Some info can be found easily onlineetcetera This metric is great in quickly identifying the top quality sites. The actual question is. What are the criteria that determine which results Google displays under this feature? Then again, the section below explores a lot of vital factors that are used by Google to rank any site under the 'indepth' articles feature.
Indepth' articles are an invitation by Google to showcase your articles if it meets the criteria. This article will provide you with all the information you need for rebranding your articles and site for in depth mode. While increasing getting chances your web page featured under the indepth articles section, in reality, you are not only helping Google to display better search results but also helping your website to be optimized for a better search experience.
Authorship allows Google to move from anonymous to known web.
Articles written by trusted and reputed authors will get included under the indepth articles feature. You can add authorship markup to any web page by linking the content written by you with your Google Plus profile. Known google says more than 10percent of users' daily information needs is focused around broad topics which require deep research and comprehensive articles. Remember, indepth' articles acts as refinement for the big G and presents documents that have researchworthy materials in them. Normally, getting your article featured under in depth articles section is a great way to capture a high percentage of additional clicks related to your industry.
TfIdf is a score depending on words relative importance present in a set of documents and this score is used to provide weightage in data fetching. Presence of unique words is a great identification for Google that the page is relevant enough to get displayed under 'in depth' articles. There should be times when indepth articles that are too long are divided into a couple ofa few pages for easy reading. It's a well Google recommends pagination use using rel=next and rel=prev links, if this is the case.
Google recommends your display logo under the in depth articles column.
You can add a logo of your brand by either linking your Google Plus page to your website or by using organizational mark up as given below. Google also recommends implementing FCF feature if your web site displays high quality content to the users only after they have registered for the site. Content access for registered users restricts Google from crawling the site content. That's interesting. If Google is not able to crawl the content then it cannot display it under the in depth articles feature.
Another major factor for measuring user engagement is social number shares. Ranked documents were full of social shares having thousands of Likes, tweets and +A search for cat returns a March 2012 article from theatlantic. Oftentimes social amount shares that this article received was simply awesome. Normally, the article had over 1000 comments. Notice, there are great signals for Google to determine and rate indepth articles.