Thanks for sharing this information Architecture with SEO in Mind that come down to 3 core components of architecture which are It's Scalable, It's Crawlable and It's Tiered.
Keep it up! The fact that it was Japanese, in which popular SEO tools don't work, gave you a huge advantage since you were competing with websites that were not optimized with such tools. Not really all that useful to compare apples and oranges and pretending they're all the same fruit.
With a minimum investment in content development, keywords identified by our model that could generate a minimum level of traffic in 3 months or less, we targeted the low hanging fruit. Start by looking at the top 5 sites that rank for the big head terms you're targeting, and get a read on their traffic. To do this I like to use similarweb. It provides a good relative measure of a website's traffic, sources, and some detailed data on where this traffic is coming from -and best of all, it's free!
As dictated by our chosen go to market categories, we first went through all of our target search verticals which I think was roughly 19 to start.
The next step was to identify the top 100 highest search volume terms within those verticals and scrape the top 100 URL's that were currently ranking. Once we had laid out project all requirements, including URL architecture, conversion funnels, user permissioning, design templating, and localization, it became clear that in order to get exactly what we needed -we were going to have to build it ourselves.
Great post Nick! You're saying that understanding the potential traffic within vertical is important. Needless to say, benchmarking against this measurement is one of my KPIs. As a result, could you tell me what's your formula to estimate potential traffic figures more clearly. Simply analyzing 5 top sites that rank for specific terms is enough? Have you used Serpstat's potential traffic metric for in this instance? Thanks You need to keep the content engaging to attract visitors to the site. It should have affected the site, with ounce rate of 70 odd. Still I feel Google giving your site a light green signal non because competing sites in Japan Google. Certainly, elsewhere with such heavy bounce rate, it's difficult to rank on English domain regions.
Thank you for sharing such a wonder full information.
a SEO focused content strategy, and an understanding of information power architecture -you can grow a new website to over 100000 organic visitors per month in less than 1 year, with careful planning. Take every opportunity to DRY out your codeas much as possible, remember modern code is designed to cascade for a reason.
One thing I noticed was the bounce rate being over 85 which is really bad and avg session duration falling from almost 3 minutes, that is fantastic, to less than a minute, that is not so good.
Now I get the traffic difference is a lot but still even after a month the site was 79. And instead created a basic 'one page' site that allowed visitors to convert the same way the full website would support, just on a much smaller scale, since our platform is not built on WordPress we didn't get to use the majority of the fancy plugins available.
Thanks for providing an useful guidance for how to use a good sense to make a good relation with search engine. You article topic selection is tool good very atractive idea i have got from you. Organic traffic is the real queen factor which can take your site to a success peak I appreciate the information provided in this article, thank you. So here is the question. You didn't see these visitors drop off when they were only getting a small bit of information?
John Doherty wrote a great post on ProBlogger that talks about leveraging power listbuilding pre launch pages.
By building a list of users before publishing your full website you are essentially guaranteeing traffic immediately upon launch. From here we began what started out as an exhaustive process of evaluating the opportunities for each keyword, andconsequently therefore aggregating opportunities to discern which categories we needed to focus on to grow traffic.
This simply means that our structure pages allowed for most all important content to quickly and easily be crawled and indexed by search engine robots, Crawlable is nothing new to anyone in SEO. It actually sounds easier than it is… ensuring that the content is rendered in the most ideal format for robots to parse takes more consideration than just laying out your div's to properly render your designs. One major benefit of building is we were able to design a system that would support both our internal and external processes right gate out. This also meant it was going to take a lot more time and a shitload more money to bring our website to market.
We began with targeting a very large segment of users but after a few months it turned out our largest users were finding us from only a handful of targeted categories.
Something like NicksSEOFirm. Philadelphia/Specific Location Content. Whenever anything geo specific that was relevant to operations at that location, flowing relational authority upwards to the parent directory of /Philadelphia/, The specific location content will be the team, any 'valueadd' competencies.
We would focus additional keyword research on finding concepts and phrases that were both complimentary and contextually relevant, as soon as a topic began to grow legs.
Load times began to bloat and large content pages were timing out, By month 4 it was clear we were going to have to make some changes.
After 9 careful months planning, remaining flexible to the marketplace, and nurturing our most valued asset, we beefed up the space and quadrupled the memory, that solved the problem temporarily until… Not really the end result since this project is still enjoying a healthy and fruitful life.
Never copy and paste from another website -Google, Yahoo, MSN and other Yahoo are too smart for this nowadays and will detect copied and unoriginal content. Instead of doing this create content that is helpful and useful. The main idea here was leave no stone un turned. You see, since we mind were to test everything and let the performance metrics dictate where to allocate resources, we had to get creative with query combinations.
The key to success on this particular project was taking a page out of Jeff Bezos' book, and becoming obsessed with our customers.
Was able to track and aggregate shares to give active users more points, the most important part of our prelaunch page was that it not only supported social sharing.
Thanks for sharing. There are still marketers out there that does not fully understand Viral floodgates Exposure. Great site! Thanks for sharing. There are still marketers out there that does not fully understand Viral floodgates Exposure. Great site!