There are 10 separate reporting sections under Acquisition in your website's Google Analytics profile.
The Acquisition section tells you where your visitors originated from, such as Google, social networks or website referrals. This is a key section when determining which online marketing tactics are bringing most visitors to your website.
Acquisitions Overview report will show you how well each channel drives conversions, if you have Google Analytics goals set up. In above example, conversions mostly come from custom campaigns, followed by traffic from other websites.
Direct takes you to totop landing pages for direct visitors; Referral takes you to your p referring websites and Social takes you to your 'top referring' social networks, Organic Search takes you to Keywords report.
All Traffic lists your p traffic sources from all channels combined. They are all listed based on visitors number they sent to your website, instead of separating SE from social networks from referral websites.
The All Traffic section allows you to quickly analyze where dozens of your traffic comes from it may be a particular search engine, a publication you contribute to or even a directory you advertise. By clicking on todomain, you can see specific posts that are sending visitors to your website. This is helpful if referral source is a blog, for example. You can click on majority of to domains some let you see specific pages that referred traffic.
Campaigns tracks visitors who come from campaigns you have set up.
The three required parameters needed to track campaigns in Google Analytics are campaign name, tocampaign/traffic source and campaign medium. Then again, as we discussed before, campaigns use UTM parameters appended to a URL end a visitor would click on.
You have a detailed record of visitors who came to your website from just about anywhere right down to those who clicked third link in an email you sent to your mailing list on May 15 promoting your summer specials campaign, when you use campaigns. You can look at your Google Webmaster Tools and 'thirdparty' ols like HitTail, with intention to see your organic search keywords from Google.
These sections are similar.
You can connect Google AdWords to this section as well, like Cost Analysis section. Remember, AdWords section shows you data about visitors who click through your AdWords campaigns. You can connect your Google Analytics to Google AdWords to see AdWords reporting, or upload data from other advertising sources. The Cost Analysis section is really good when you plan to measure sessions, costs and revenue performance for paid advertising campaigns.
The Social section gives you more 'in depth' details about social activity related to your website. This report doesn't focus on conversions very much as visitors' behavior on your website. This can show you whether visitors from one network are more involved with your website than visitors from another. It's a well Network Referrals report shows you the p social networks driving visitors to your website. The Social Overview starts by giving you a summary of conversions linked to social networks and traffic from specific networks.
Those visitors typically only spend an average of 9 seconds on towebsite, which means likelihood that they'll be meaningful for your business is slim, in example above, StumbleUpon sends a lot more traffic than other social networks.
Google Analytics offers a Trackbacks report that shows you similar information. Trackbacks are notifications from your blogging platform telling you someone linked to your blog post.
You may already be familiar with trackbacks, if you own a blog.
The Trackbacks report is useful for identifying popular publications that have linked to your content. Such as Facebook Like button, you have to add some custom code to your website, in the event you're interested to track other social buttons in Google Analytics. Remember, on toflipside, it can also identify content scraping sites that have stolen your content.
This report goes as far as 10 interactions and beyond, according to exactly how many pages your visitors visit after arriving from a particular social network.
Here you'll find a set of reports with data from Google Webmaster Tools, which is a free Google product that enables you to monitor your website's health in Google search. Last but not least is Search Engine Optimization section. It's a great way to visualize how people navigate your website.
You're prompted to set up Google Webmaster Tools data sharing, when you click on among to three reports in Search Engine Optimization section. Be sure to use identical Google account you use for Google Analytics when you set it up, if you haven't used Webmaster Tools before. Known return to this section to connect your Analytics to Webmaster Tools, when it's ready to go.
You go to a settings page within Google Analytics, when you click on Setup button.
Scroll down to Webmaster Tools Settings and click Edit link. On p of that, Google Webmaster Tools can uncover plenty of keywords that people use to find your website in Google search, as mentioned earlier. This will direct you to your Google Webmaster Tools, where you can choose website you want to link to Google Analytics. The Queries report brings that information into Google Analytics for you, with impressions number, clicks and clickthrough rates for each keyword.
Look at keywords that received clicks on that particular day you may be able to link them together, if you see that a visitor from Google search made a conversion on your website and you want to know which keyword led person to complete that goal. Google Analytics shares loads of data about how website visitors discover you, as you can see. As well as tactics that bring in most qualified, Acquisition reports give you insight into which online marketing tactics are driving most traffic to your website converting leads.
Hello, Awesome post as usual.
This helps you build a relationship with other bloggers who are likely to come back to your website and return tofavor. You can see how well that strategy works for you by monitoring your referral traffic in GA o! One way to start building traffic and engagement on your own blog is to comment on other blogs within your niche. Fact, quick question do you have a list of places I can submit my blog to, right now I just started with triberr.
Hi Joel! Make it easy for me so I can concentrate on business development. For example, hi Kristi, Long time no chat? So here is the question. Right? Anyways, hope all is great with your growing family. Far I've learned that every analytics platform is missing something, and no two report similar numbers.
What a great post!
Great to see which areas are key ones to look for. On p of that. Now please pay attention. Would be interesting to see what it misses out -if anything. The '3rd link down in email campaign' is a great example of how precisely this can be fine tuned. Love how much deeper this digs, still making all this info seem manageable.
There is! That plugin no longer is being working. Notice, Site Content > All Pages, click on topage/URL you are interested in, and use Secondary Dimension dropdown to select Acquisition > Source to see traffic sources for that URL, You can go to Behavior >. Essentially, does anyone know another plugin that provides you with specific tweet that referred tovisits? Just think for a moment. Campalyst plugin for GA to see which tweets were referring traffic to my site.
Hi, I am not new to reading GA but I never set up account first time and I am having trouble with conversions.
How do I see my conversions in Acquisition section? Then, gWT data it's somehow USELESS. Notice, placing an order but first GA account shows conversions in Acquisition section not simply goals section. With that said, it can help you to see keywords and check those potential, BUT when it comes to data. Google Webmaster Tools.
Get a month of your analytics and check SEO -Queries clicks, if you have enough time. To me differences are on tothousands. From comments, we can see that among SEOs, trust in Google metrics are going down. Considering above said. Compare those clicks with Organic visits you get. Are those clicks and visits somehow close for you? There had been a really good discussion in here http. Usually.
The main issue.
Does google or social get attributed to that conversion, if someone finds site on social but then two weeks later comes to site via google. Quick question, does conversion only relate to traffic last source? There is some more information about it on this site. Who can prove that those numbers are wrong? Clicks from SEOQueries against Organic visits. What can you conclude from there?
The 'Keywords' section under Acquisition is no longer visible on my GA account. Stumbleupon, and I suddenly see a spike of direct traffic to that post? Can it be that nowadays, traffic from StumbleUpon is seen as direct traffic by Google Analytics? Therefore, keywords was visible under Acquisition after last year.