This tool provides œfree direct audience measurement for all website owners including traffic, demographics, business, lifestyle, interests and more.
Without needing to sign up for an account, what I love most about this free tool is data amount it shows, in graphical form. See the screenshot example below for google. Known compete is very similar to Quantcast and Hubspot's Marketing Grader in the sense it does not need you to sign up for an account to use the free tool. I'm sure it sounds familiar.|Doesn't it sound familiar?|Sounds familiar, this is the case right?|does it not, is that the case? it's free tool only shows basic information compared to it's very robust paid version, Compete PRO. For anyone serious about competitive intelligence, this investment is definitely worth considering. I'm sure it sounds familiar.|Doesn't it sound familiar, am I correct?|Sounds familiar, this is the case right?|doesn't it? From their site, œCompete's data comes from a statistically representative crosssection of 2 million consumers across the United States who have given permission to have their internet clickstream behaviors and optin survey responses analyzed anonymously as a new source of marketing research. Also, though the data isn't 100 accurate, the trends and insights that can be pulled are very valuable.
There isthere's often a need to also understandcompetitor'sdigital marketing presence, while web analytics tools like as Google Analytics can provide intelligence into your digital marketing and website performance.
Understanding competitor web traffic can give you more ideas for your digital marketing campaigns, allow you to see where might be a good location to attract new visitors, or even show you what channels you may or may not be using effectively. Even if you're at your top industry, staying there can be a challenge so always keeping a tab on competitive efforts can help you stay curve ahead.
It also allows you to see competitor'scomparatively, this free tool allows you to not only œgrade your full online marketing funnel. Without signing up for an account, it measures. What I love about Hubspot's Marketing Grader is how simple they present the data, along withsupplementaryeducational collateral pieces on how to improve an area you may be struggling in, such as social media with free social media whitepapers available for download.
Though you need a Google account to access this free tool, it can prove to be very useful.
What I love about this tool is the œAudience Interest section. This tool shows what the visitors to the website you submit have as their interests based off where they have been before or how they navigate through that site. SimilarWeb is a new player on the market and is really great in providing competitive insights about website's and overall digital presence of companies, in a beautiful way. Have you heard of something like this before, is that the case? Not only does it look great on a desktop with easy navigation, it was wonderful on my iPad! SimilarWeb can.
knowing what marketing type activities competitors are doing can prove very beneficial as you begin building your marketing campaigns, with intention to wrap up this not so short post. With new explosion online media and tools available for marketers to take advantage of, you definitely do not want to fall behind the curve. For more information or any questions/comments, how about to reach out to us at info@infotrustllc. That said, for those that don't know, Tag Explorer is a free tool used to see what websitemarketing tagsare running on the current web page you are on. TagInspectoris a free tool InfoTrust developed to show what tags are running across an entire website and where. Now you might be wondering how these fit in to competitive intelligence.
Understanding what tags and dynamic marketing elements competitor's have on their websites can give a really in depth insight into their marketing goals and campaign initiatives. Fact, if you search your competitor's site and see that AdWords or Doubleclick tags are firing, this gives you a solid indication they are involved with PPC campaigns, and perhaps display or very sophisticated campaigns. As a result, if you see they have multiple analytics tools running, this could indicate they are really trying to gather the most solid web analytics data as possible and could alter how much you care about your analytics. There are millions of marketing tags that can be used to improve website performance. Stay tuned, soon we will have a top list 100 marketing tags used by Fortune 500 companies.