Google and Yahoo both saw decreases in market share during January, and it is likely that a certain amount that lost market share was acquired by Bing.
During identical time period, search engine leader Google's share dropped from 6967 percent to 6795 percent. January was also a solid month for searches powered by Bing, which increased six percent and represented 2744 traffic percent. Anyways, a bit of that success can be attributed to Bing's powering of Yahoo search results. Just after Microsoft and Yahoo created their search partnership approximately one year earlier, the practice officially began in August of 2010. Bing's 21 percent increase represents a jump from December's 106 percent share to January's 1281 percent share. Yahoo's dropped four percent, from 1517 percent to 1462 percent.
Bing's increase and Google's decrease in market share come at an interesting time. While Bing and Yahoo has search engine success rates of 82 and 81 percent, respectively, For January. On p of that, while the accusations appear to have some merit since Bing has denied them. Search engine success rate refers to how often a search results in users clicking on a link to visit a website. For instance, google recently accused Bing of copying its search results. The accusations came after Google ran tests in 2010 comparing results between the two Yahoo. Google came in third with a 66 percent success rate. While Bing and Yahoo lead the way, google can be the current champion as far as overall market share is concerned, when it boils down to search engine success rate.
Search engine success rate is also very important, since it reflects relevancy in search results, although some may consider overall market share to be the most important statistic.
Whenever conforming to Hitwise, unsuccessful share searches highlights the opportunity for both the SE and marketers to evaluate the search engine result pages to ensure that searchers are finding relevant information. Besides statistics on individual SE, Hitwise also ran analysis on search queries. Those accounted for 2359 all percent searches. It found that most searches included queries of two words. Now pay attention please. It could help increase its overall power and market share, if one search engine is known to produce more relevant results. Longer queries of five to eight words increased five percent, shorter queries decreased one percent in January.
Experian Hitwise's latest report revealed statistics on paid clicks as well.
Amazon pped January's list by registering 1125 all percent paid clicks. While Sam's Club had the highest monthovermonth increase among the p 20 visited retail sites in January, hitwise reported. Lowe's experienced the highest monthovermonth growth in paid clicks. The percentage drop is eased by the fact that Amazon earned the most paid search traffic during the holidays. Sam's Club and Lowe's also highlighted January'snews regarding paid clicks. The 1125 percent was down seven percent from December.