You can apply this to marketing in a few ways.
If, for the sake of example, you purchase paid search advertising, you should be certain those CPC sources have generally low bounce rates. However, if a 'pay per click' or 'cost per click' campaign has a high bounce rate (check your landing page to figure out if it provides the content promised in your ad, (check your ad copy to ensure it is clear, and (check your keywords. Nevertheless, the Google Analytics Traffic Sources section monitors which sources are sending traffic to a site and with a bit of interpretation this data can be used to measure traffic quality being sent.
Armed with this information, ecommerce marketers can learn why some sources might be underperforming or focus efforts on sources that drive better quality traffic. In some cases, this might mean relying less on search engines and more on social media or brand awareness. Other times the opposite could be action best course. Either way, the Traffic Sources section in Google Analytics can help. I would like to ask you something. What does this mean, is that the case? Remember, bounce rate can be thought of as a measure of engagement. Considering the above said. They are engaged, Therefore in case visitors are moving around your web site. Have you heard about something like this before, right? They cannot think of a good reason to stay, if they are bouncing. Basically, there is one notable exception to this. Blogs, videos, and news sites often have higher bounce rates because a visitor reads a particular article or watches a video and after that. For an ecommerce site, however, you would like to see relative low bounce rates. Sources that bounce a lot are probably not providing quality traffic.
Like Google, sometimes you will see a search engine domain.
This indicates that the site sent you traffic from a page other than a search engine results page. This could be a link from a Google+ account or some other Google service. Actually, the bounce rate measures site percentage traffic that resulted in a single page visit. This is the case. Comparing a source's bounce rate to other sources and the site average can be a good indicator of a source's compatibility, and it will help with some marketing campaigns.
Had a bounce rate that was greater than the site average, in the example below, Google's organic results generated the most site traffic for the time period shown. Had a lower than average bounce rate, by contrast direct traffic generated fewer visits. Wondering if you could tell me why I am seeing traffic sources from sites that I have never heard of that I do not advertise with, is that the case? How are they being referred to my site if there is no link from my site to theirs, am I correct?
Another good metric to follow in the Traffic Sources section is the average time on site compared to visits comparison view.
This report can be found under All Traffic Sources, in the comparison view. In fact, this is the same place as I directed you to go for bounces, only select Avg. Time on Site from the drop down menu. In the example above, Google organic results drove the most total traffic for the time period in view. The Google organic traffic source forwarded visitors that spent an average of 3139 less time on the site than the average. Visitors coming directly to the site, by contrast, spent 5131 percent more time on site than average.
Whenever looking only at the sources that drove the most traffic will not tell you anything about why visitors are coming or whether the site is meeting expectations or making sales, Put another way. Rather, you need to look at traffic sources in context in order to properly interpret them. It is worth taking the analysis a step deeper, with average time on site. Try (clicking on the individual traffic sources, (selecting the comparison view, and (setting the dimension to keyword.
Since it will let you know which search queries resulted in engaged traffic, this section is particularly helpful when looking at organic results from search engines.
Below is another example from a site that focuses on electronic components. Some specific search queries were actually performing better than average, Overall, the Google organic source was well behind the site average. Google measures average time on site by first collecting each visitor's exact time on a particular page. Imagine that a visitor lands on page 1 of your web site. Google places a cookie, including an unique code for the visitor and a time stamp. Then, Google again notes the time, and subtracts the time that the visitor arrived at page 2 from the time that the visitor arrived at page Google averages each and every page's time spent to get the average time each visitor spends on the site, when that visitor clicks through to page 2 of website.