The Charts Below* Help Tease These Factors Apart: Readers Are “Feeling The Bern”

 social trafficIn taking a closer look at the referral sources for top candidates in the 2016 Presidential election, the Parse.

The charts below help tease these factors apart, that we'll discuss in the following sections. Normally, he might have received even more page views than Clinton if his articles had been given the same priorityfrom newsrooms' editorial staff, Therefore if our theory about Sanders is true. For example, you work in a newsroom, right? Now let me ask you something. What do you think about coverage type and the subsequent promotion of this coverage that Sanders received from your team?

Attention amount a candidate receives from readers depends on many factors, like how prominently editors choose to feature the candidate on their homepage, how often readers search for the candidate on Google, popularity on social networks, and how many advertisements point to content on the candidate. Editors, public relations specialists, and sponsored ad campaigns are often accused of manipulating the public to focus unfairly on one candidate over another. Does this really mean that readers are more interested in articles on Sanders than those on Trump and Clinton? Should we blame journalists and editors for manipulating readers to focus on Trump and Clinton by writing far more articles on them and featuring these articles more prominently on their sites, am I correct? We can't say that conclusively.

 social trafficBy focusing our attention on the search and social referral traffic in the charts above, we are able to take a closer look at organic reader interest driven by individual readers' search queries and decisions to share articles on sites like Facebook.

You'll note that a typical article on Bernie Sanders received significantly more organic traffic than a typical article on any other candidate. There are other plausible explanations for Sanders' popularity in search and social. Lots of information can be found easily by going on the web. Whenever creating a small but influential echo chamber, one could speculate that Sanders has a small but extremely active set of supporters who very actively use Google, Facebook, Twitter, and suchlike to discover and share articles.

He also received significantly less internal referrals than Trump, Clinton, and Cruz, sanders not only received significantly more organic traffic per article. There are two competing explanations for Sanders' low internal referrals. Given Sanders's popularity on social and search, we think that (is more likely. I'm sure you heard about this. In the charts above, you'll notice that Kasich has internal lowest rate referrals. Kasich also has social lowest rate and search referrals, in his case we'd guess that (is more likely, unlike Sanders.

They are interesting because they reveal that some candidates are benefitting more from inorganic, paid for views, while sponsored referrals made up a tiny share of referrals overall.

These referrals are pretty mysterious because we don't know who paid for these views it could be that publishers paid for them, campaigns paid for them, or other benefactors paid for them. Even without running such an experiment, journalists can still take away the insight that articles about Sanders received the most search and social referral traffic. That's where it starts getting interestinginteresting. Such traffic is especially coveted by publishers because it brings external readers to the publisher's site traffic which they would not otherwise receive. Of course internal referrals, besides, come from readers already on their site.

they do not show us a complete picture of reader interest, statistics on page views, alone, omit too much context. We decided to further break them down by referral source to see what additional information we could uncover. That said, the only way to rigorously explain why Sanders got more organic page views would be to run a complex randomized experiment along the one lines that Facebook ran last year. Notice, incidentally, in that study Facebook found that most users are not trapped in an echo chamber, and about one articles quarter in an user's news feed represent an opposing political ideology. < >Referral sources provide insight into reader interest. < >Referral sources provide insight into reader interest. Referral sources provide insight into reader interest. Referral sources provide insight into reader interest. Sanders articles drive the most organic traffic per article. This page is used by Marketo Forms 2 to proxy cross domain AJAX requests. < >Sanders articles drive the most organic traffic per article. < >This page is used by Marketo Forms 2 to proxy cross domain AJAX requests.