Rachel Gillett is a former editorial assistant for FastCompany.
Leadership section. Her work is featured on PopPhoto. AOL. She currently lives in Jersey City and enjoys contributing to the vibrant arts and crafting scene there. So, different social media sites offer different virtues for your business. Basically, here's how to optimize each one based on when you post.
With peak posting days falling between Monday and Thursday, tons of people are checking in on the Twittersphere around lunchtime. People have officially checked out, once 3 on riday rolls around. It appears that when people are winding up and winding down their workweek they have less interest in what's happening on LinkedIn. Midweek around noon and 5 sees the most engagement.
Whenever managing your business's social media accounts can be daunting, We get it.
Facebook tone, to using the right hashtags at the right times. What savvy social media users know is that there's a science to getting it right if you follow certain parameters, you're almost guaranteed to get the results you were working toward. All it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content.
Thanks to this infographic from online payroll company SurePayroll's blog, we know the best and worst times to post. Most people need some motivation to get through the afternoon slump, and for the majority of us that means checking Facebook. Of course posting to Facebook between 1 and 4 results in the highest average click through rates. Fact, before 8, these numbers peak around 3 and hit rock bottom on weekends, and after 8 when people presumably have better things to do.
For even more engagement, throw in an image for 48percentage more retweets.
Now let me ask you something. Want to create retweetable prose? Brush up on your Twitter 101. More of the site's users engage with brands and retailers than Facebook' what makes Pinterest quite possibly the best selling engine ever devised, am I correct? CEO Ben Silbermann has some thoughts.
One consideration worth noting when scheduling your content is how different time zones could play into your timing. It might be worthwhile to base your post timing decisions on what time zone your largest demographic falls into. That said, what savvy social media users know is that there's a science to getting it right if you follow certain parameters, you're almost guaranteed to get the results you were working toward. Did you hear about something like this before, right? All it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content.
Rachel Gillett is a former editorial assistant for FastCompany.
Leadership section. Her work had been featured on PopPhoto. Consequently. She currently lives in Jersey City and enjoys contributing to the vibrant arts and crafting scene there. Oftentimes one consideration worth noting when scheduling your content is how different time zones could play into your timing. It might be worthwhile to base your post timing decisions on what time zone your largest demographic falls into.
Different social media sites offer different virtues for your business. Here's how to optimize each one based on when you post. Thanks to this infographic from online payroll company SurePayroll's blog, we know the best and worst times to post.
Most people need some motivation to get through the afternoon slump, and for quite a few of us that means checking Facebook.
Posting to Facebook between 1 and 4 results in the highest average click through rates. Before 8, these numbers peak around 3 and hit rock bottom on weekends, and after 8 when people presumably have better things to do. ADVERTISEMENT - For even more engagement, throw in an image for 48 more retweets. Loads of info can be found easily by going on the web. Want to create retweetable prose, right? Brush up on your Twitter 101.
More of the site's users engage with brands and retailers than Facebook' what makes Pinterest quite possibly the best selling engine ever devised? CEO Ben Silbermann has some thoughts. Actually, it appears that when people are winding up and winding down their workweek they have less interest in what's happening on LinkedIn. Midweek around noon and 5 sees the most engagement.
While managing your business's social media accounts can be daunting, We get it.
Facebook tone, to using the right hashtags at the right times. With peak posting days falling between Monday and Thursday, tons of people are checking in on the Twittersphere around lunchtime. People have officially checked out, once 3 on riday rolls around.
Amy Jo Martin, founder of social media consultancy Digital Royalty and author of Renegades Write The Rules, says the best way to build a social media following is through sharing. She provides the following tips on how to provide related articles and build out your network. That you can become an influencer among them, surround yourself with a network of people that value your brand and expertise.
Don't let weeks pass between tweets, and try to maintain consistency.
By offering content that is informative and useful to people, you'll become known as an authority and increase retweets and shares.
Inspiring quotes and photos make a brand feel less commercial and get more shares.
People like to feel as if they're in the inner circle Whether a first look at something,, or it's a deal only for your Twitter network.
Reciprocation is key. Respond to others in your network and keep up the dialogue.
The past year has seen many a negative headline about Twitter. You might be familiar with The Atlantic's eulogy for Twitter. Many denounce Twitter as a 'firehose' of self promotion with little engagement and favoritism toward celebrity. As this Twitter debate rages on, I actually continue to get value out of Twitter. Considering the above said. Twitter multiple times a day. Fortune 100 company. Twitter has faced much backlash in recent months. That said, there still persists a Facebook versus Twitter dialogue, as if they were they same thing. Twitter don't spend lots of time understanding and working with Twitter. Tweets but avoid engaging about other people's tweets. As a result, they are then disappointed that fans aren't going wild. Ok, and now one of the most important parts. What I've personally learned is that Twitter is only as valuable as you make it.
The article eulogy for Twitter was followed a day later by a rebuttal from a writer at Slate named Will Oremus who said.
With the emphasis on ‘media platform, twitter ain't a social network…It's better described as a social media platform. Remember, media platforms should not be judged by the same metrics as social networks…. Social networks connect people with one another. Eventually, those connections tend to be reciprocal. Normally, facebook even checks in on you now and after that, to be sure you've actually met the folks who are sending you friend requests. Its chief function is to help friends, family, and acquaintances keep in touch, as a social network. Media publishers, by contrast, connect publishers with their public.
Twitter ain't a social network that encourages you to engage with friends and family. To further unpack this point consider Oremus' other idea about the Twitter gliterati. You see, twitter's most influential users do not tweet with the expectation that they'll be heard only with the people who follow them directly. While using Twitter to break news, to win arguments, to build their brands, to hone their public personas, they treat the platform like it's an oneway TV interview.
He says those who use Twitter well use it as an oneway TV interview and perhaps those who are disappointed with Twitter think it's a dialogue.
Twitter is inherently a lonely medium. You publish ideas and you don't know if anyone will listen or care. It's up to you to work hard to make it interesting for your followers.
As a result, twitter very helpful and while I might be biased because I write this column and Twitter is a big way I connect with readers, Know what, I also am not a Twitter influencer. The thing with Twitter is you never know who will pick up your 140 characters, for better or worse. So, last month I tweeted a story I heard on NPR White House Invites Millennials To Thwart ISIS' Recruitment Efforts.
My follower @Drew thought it was a joke and re tweeted it. His retweet eventually generated almost 8K impressions. The explanation to this is the tweet opened up a fire hose. However, it became a target for political satire by a bunch of people who dislike the Obama administration. Besides, this was my most popular tweet for June. Was I happy about this? There is more info about it on this site. Not really. It's Twitter so as an user you take the good with the bad. Let's talk about influence and followers. Twitter and sharing those photos to Facebook. You have to take followship with a grain of salt. The reason is much of that is just about people doing best in order to up their own follower count. I looked at my analytics for the same month and saw some interesting data. Seriously. My most popular followers for the month were Taye Diggs and Melissa Joan Hart. Anyways, while I admit I recently 'rewatched' Diggs' in How Stella Got Her Groove Back and I was a huge Clarissa Explains It All fan as a precocious 7year old I'm pretty sure I'm not the right demographic for either of these actors. You should take it into account. Bay Area news and women's issues. The explanation to this is Twitter users will follow them back. Some people today even pay for Twitter followers. Maybe it is because I don't care enough if I seem popular to spend money on that.
Ironically I polled my Facebook friends about Twitter.
An answer I thought was interesting came from my older brother Justin Landau who works in banking. He said. He was searching for hashtags #grexit #greecevote and #greece.
Justin's example reminds us that Twitter is a powerful way to get raw news from people on the ground. There are many that accuse Twitter of not policing Twitter enough. You get plenty of stuff not meant for kids, and you also get important information that needs to be distributed. Therefore, tweets during the Boston Marathon explosion. Everyone in the was glued to Twitter that day. Twitter was the fastest way to find out what was happening on the ground. Twitter for work and I have since I rarely post personal stuff on Twitter mostly because engagement is better on Facebook. It's a well twitter know me much less than those who I'm connected to on Facebook. It's a little cold and impersonal. That isn't necessarily bad. A well-known fact that is. It's also not always the case on Twitter. My first private interactions with my husband were through direct message on Twitter. A well-known fact that is. We were at an event, had just met and wanted to arrange a time to meet up at conference party that evening. Now that I think about it dating now is much different than dating back when I was in my early twenties. You didn't Google anyone before you went out on a date. You didn't follow their Tweet stream. Anyways, how things have changed. Whenever arranging random meet ups as highlighted in this New York Times article by Douglas Quenqua, me people even meet others through Twitter. Peter Shankman is a popular customer service author featured on this web page who does this.
Twitter in very specific ways and I try to minimize the time I am just sitting on Twitter.
Tweet stream. If I find myself doing this I know I'm procrastinating. I do feel it adds value to my 'workday', as I said, To be honest I am not a 'megainfluencer' on 'Twitter I' don't have a dark blue check mark meaning verified. Then, there are three things that have worked for me. It's a well perhaps they will work for you too.
One day I realized I didn't have a way to curate people. On Twitter I curate and collect people. Determined by what I'm looking for I create lists so I can easily segment Tweets. Essentially, following others isn't very valuable today because now you can direct message people if they're not following you. Fact, if I just am a fan of someone I might put them in my Smarties list. However, the most important lists is one I made about social media and customer experience. This is a pretty niche topic and I track a few companies and influencers on the topic. Certainly, through this list I find plenty of good data and relevant research on this list. The best way to combat that is to take control of your stream and spend a little time collecting and organizing people into lists, most people on Twitter are promoting things that aren't relevant for you.
Hashtags are still important. When I publish my articles I use them religiously, while I admit I don't use them as much anymore to find content. People use hashtags to gather around a particular topic. I have been using the hashtags #custexp, #cctr and #custserv for seven years now. Nevertheless, we're looking at people who are interested in customer experience, contact centers and customer service. Usually, tweet chat #custserv but I don't do that anymore. Did you hear of something like this before, right? People use Twitter to gather around niche topics all over the globe. Another Facebook friend who responded to my question about Twitter is a film buff named Craig Duffy who reminded me about Twitter democratic nature. Keep reading. He said.
We know that posting Instagram photos to Twitter is a bad idea. You don't get the same engagement as posting photos directly to Twitter. Whenever posting photos directly to Twitter along with text will get you plenty of attention, That said. Forbes articles people will upload their own photograph along with the article. The reason photos perform so well is that Twitter users can easily identify an image among text mounds. It makes your post visually appealing. On top of that, you know what else, this is the case right? Some days my brain feels fried and I want a visual escape. Instead of going to Pinterest I look at a few accounts that feature photography or the most beautiful children's book illustrations.