Easily spend 100000 on a flashy new website. But if not enough people see it, is all that money really worth it?
Nobody gives you any guidance on this subject and your personal contemporaries claim they get thousands or millions of hits per month.
My firm's site was probably getting about identical. Years ago, I found myself sitting on the DC subway with Mark Buckshon. I posed this question to Mark. You should take it into account. At the time, HelpEverybodyEveryday was getting about 30 visitors a day.
That was 4500 people per month or my 1, At the time, I could not even fathom getting that much traffic. About a year ago, I got to look at the website statistics for a very large law firm named Deckert. Notice that's over 90000 people per month. Just think for a moment. Deckert was getting 3000+ visitors per day!
Therein lies the rub.
NY, you shouldn't expect 90000 people to visit your site per month, if you are a small landscape architecture firm serving Albany. Traffic amount you should get depends on who you are. It's a lot more reasonable to expect those kinds of numbers, if you are RS. There just isn't 90000 people in Albany, NY looking for for a landscape architect or even interested in landscape architecture.
It's a lot more reasonable to expect those kinds of numbers, if you are RS. Traffic amount you should get depends on who you are. NY, you shouldn't expect 90000 people to visit your site per month, if you are a small landscape architecture firm serving Albany. You should take this seriously. Therein lies the rub. There just isn't 90000 people in Albany, NY looking for for a landscape architect or even interested in landscape architecture.
About a year ago, I got to look at the website statistics for a very large law firm named Deckert.
Nobody gives you any guidance on this subject and your contemporaries claim they get thousands or millions of hits per month. Deckert was getting 3000+ visitors per day! That's over 90000 people per month.
Learn about free ols that will help you find out how much traffic a website gets on the Internet, where is the traffic coming from and how is a site placed in search. Now let me ask you something. Would you like to know how much traffic other websites in your niche are getting for competitive analyis? Here's a list. While it will be difficult for any thirdparty to accurately measure a site traffic, there are a bunch of traffic estimation services that can give you a better popularity understanding of a website.
Alexa -Enter the website's domain and Alexa will reveal that ranking website based on a combined measure of unique visitors and page views.
Webmasters are often skeptical of Alexa number but they the rank is still a decent indicator of a website's popularity over time. The rank isn't based on a site's traffic alone but is relative to all traffic other sites that are monitored by Alexa. Compete -You can use Compete to estimate the tal US traffic for nearly every site on the web. So, compete uses data from ISPs, their own olbar and other data sources to measure the traffic. It offers other metrics like Page Views, average stay duration, demographics, etc but there are only available to paid users.
Similar Web -It started out as an ol for finding similar sites but now offers a range of data including traffic analysis in a clean interface. You get to know the site's traffic over time, the countries that are sending the most traffic, what search keywords are bringing the organic referrals, how much time users are spending on a site and so on. The traffic reports can be downloaded as PDF files for archiving. The data can be split by country, you get to know which sites are sending traffic as well as the keywords that are bringing the most visitors. Open Site Explorer is another popular ol in this category. Put in the website URL and you'll instantly know how the site has fared in organic search over time. SEM Rush -It offers plenty of information around search traffic for any website.
QuantCast -Like Compete, you can use QuantCast to determine exactly how many people have visited a selected site during a give period from desktop or mobile phone.
You can however still use the Display Planner ol inside Google AdWords to get a perfect idea of a site's traffic and demographics. Few years ago, Google Ad Planner and Google Trends for Websites were the goto ols for estimating a site's traffic but they have since been discontinued. Therefore, here's how. Now pay attention please. For sites that have implemented the QuantCast tags, you get more accurate metrics including visitor demographics, traffic by country, and the split in mobile and desktop traffic.
Go to Display Planner and 'signin' with your Google Account. Next put the site's domain in the search box, set the Campaign targeting to United States and click Get Placement Ideas. Google will now show you the average impressions per week for that domain and if you multiply that number by 4, you get a decent estimate of the site's monthly traffic. Anyways, you need not be a AdWords advertiser to use this tool.
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