There are a couple of reasons why webmasters choose to buy targeted web traffic instead of relying on organic traffic via SERP optimisation.
The main privileges is being able to set up an entirely new website and start turning a profit within 24 hours. This sort of timescale is just not available to those who prefer to drive traffic via Google, it can take weeks to get pages indexed and later you have to work on making sure your content is optimized for SE and has enough unique, regular updates to keep the spiders visiting and indexing a lot more of your pages which helps raise the rank of certain targeted keywords and phrases.
With paid traffic you have the ability to drive a lot of targeted hits to your website or landing page before the site is even indexed. We have a huge database of very popular websites that allow us to display our clients websites on very popular sites that are similar in category and location. This allows you to focus on tracking and tweaking your web site to start turning a profit, possibly the most important factor when buying web traffic. Anyways, targeted traffic greatly increases your websites chances of success as the person who is visiting your page is interested in its subject and is from the correct location. However, that is amidst the biggest benefits of paid traffic, as an example if you had a Golf estore in America therefore you would want American visitors who love golf and that's where traffic masters come in.